If you are in business today and not on Facebook, you are truly missing out. In fact, within the next decade (if not sooner) should your business not make the leap into some aspect of social media, your better off shutting your doors for good. Studies have shown that by 2025, there will be 4.7 billion people online. The world population is projected to be 8.1 billion. This means that in ten years more than half of the world will be online. How could you miss a chance to connect with 1 out of ever 2 people?
So why should your business have a presence on Facebook? Here are 10 clear reasons why businesses need to be on Facebook.
1. Facebook is FREE!
One of the greatest assets of using Facebook is that it's free. How much do you spend annually on marketing and advertising? How successful has it been? What are your exposure and reaction rates? Chances are the number of customers who come to you from a traditional ad source is dwindling. So take advantage of every free resource you can. Get you customers to say they found you on Facebook.
2. Facebook can teach you about your target demographic.
Every business has a target demographic, that ideal customer type (buyer persona) that just keeps walking through your door. You need to know everything about this person, especially if their tastes or preferences change. Facebook can help with researching the pain points of your customers.
3. Facebook "humanizes" your company.
With Facebook, you can show the human element of your company. You can feature employees, respond to customers, and more to show the public your business is not all about profits, that your CEO is not a heartless corporate elite.
4. Facebook creates a community of support for your business.
Even today many businesses especially small ones with little to no budget cling to the illusion that word-of-mouth advertising will sustain them. Word-of-mouth does have its merits and if optimize via technology can provide satisfying results. But let's not kid ourselves, the days of knitting bees and coffee shop circles are gone. The tech age has upgraded these social arenas into Facebook groups and other online forums. If word-of-mouth is to work for your business, you need to set up a medium for it and Facebook is one such medium.
5. Facebook improves your Search Engine Optimization (SEO).
Let's face it, if a consumer wants to buy today, the first thing they do is Google it. Therefore, if you want to be seen by consumers online, you need to rank well on search engines. The search engine king today is Google. Every online action you take, from your website to social media, needs to improve your SEO rank. Facebook is the current leading social media platform. This means search engines like Google analyze your presence on sites like Facebook. Ideally, when someone searches for your industry keywords, you want two things to pop up; your website and your social media pages.
6. Facebook keeps you competitive.
The free market is based on competition. It is hard to monopolize a market in today's economy. So take a look at your competitors. How much do you know about them? How many are online? Of those, how many are on Facebook? How many likes do they have? How many followers? If you look, you will find among your competitors on Facebook the level of engagement they have with their fans, who those fans are, and whether your competitor is better positioned in the market than you. An analysis of a competitor's Facebook account can teach you more about them than months of offline research. Best of all, remember number 1, it's FREE.
7. Facebook increases your exposure.
If the above reason's don't make 7 self-explanatory let me be blunt. Just recently, Facebook announced that it passed 1.23 billion monthly active users, 945 million mobile users, and 757 million daily users. If being on Facebook exposed your business to just 1% of those users, what would it mean for your business? And again, all for FREE.
8. Facebook generates leads.
The goal of any business is to generate leads and sales. Advertising works, but it's expensive. Word-of-mouth works, but it doesn't always reach the people you need to get in front of. Facebook can bridge the gap between advertising and word-of-mouth by leveraging the power of social proof. People are more likely to trust a company if they see their friends or family members recommending them on Facebook. You can easily set up effective lead generation systems using your page or even paid ads on Facebook so that people who visit your page can become customers quickly and easily.
9. Facebook helps you build relationships with customers
Your relationship with customers doesn't end when they purchase something from you—in fact, there is an ongoing customer journey that often involves community management on social media. Facebook is one of the best places to build relationships with customers and potential customers alike. You can engage in conversations, answer questions, and even offer tips or advice related to your business. Your customers will appreciate it, which will help them develop loyalty towards your brand—and that's invaluable for long-term success!
10. Facebook lets you measure results
The last big reason why you should use Facebook for your business is that it lets you measure the results of your efforts easily. With its built-in insights and analytics tools, you can get an accurate picture of how well things are performing on your page. This data can be used to make informed decisions about the content you post and other activities related to promoting your business on social media. Knowing what works and what doesn't will help you maximize your investment in Facebook marketing, so be sure to take advantage of the available tools.
Knowing all of this, why wait? Join Facebook now and start attracting customers today.
Want to know more about the benefits of Facebook, check out Sociallyin's Free Ebook, How to Attract Customers with Facebook.