Remember, the inbound methodology goes in this order: attract, convert, close, and delight. Delight, although the last step, is essential in being successful in inbound marketing.
Customers Feel Left Out
The majority of businesses spend most of their money and time on acquiring customers and building products. However, what happens after a customer is obtained? This should never be the end of a company's goal but rather just the beginning.
It is 6-7x more costly to attract a new customer than it is to retain an existing customer. Therefore, focus on the customers you have currently because they can become big investments for your company in the long run.
There is a huge opportunity with delighting customers. It gives you a competitive advantage because your current customers will turn into promoters who will attract more visitors to your business.
Trust is what will create lasting, meaningful relationships with people. It is also critical to creating a well-rounded inbound experience- an experience that's built by people, for people.
Check out these additional resources that'll help you get the most from your efforts:
- Give Them What They Want: Inbound Marketing
- Customer Delight for Manufacturing Companies
- Best Practices for Content Creation
Keep this information in mind and you will be delighting customers in no time.
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