Have you ever wondered if it’s worth it or not to spend time keeping your website updated? Sure, it might seem kind of pointless when internet trends are changing constantly and you never know quite what to expect. Trust me when I tell you that everything you do to keep your site user-friendly and easy to navigate is very well worth it. Not only will it improve your SEO, but it can help your social media marketing and brand awareness, also. Nobody remembers a poorly designed website. Everyone remembers an eye-catching, quality website. So which side will you be on?
Site Navigation Matters
One of the most important aspects of your website is the site navigation. Why? Because if your site has poor navigation, no one will be able to find what they’re looking for and you can lose potential customers and sales. If you want your business to have a professional feel, you need a professional website design, and this won’t be possible if your site is hard to navigate.
Quality Content Always Matters
The content on your site is almost like a siren. The first few sentences or even first few words can dictate whether or not someone is willing to stick around and hear what you have to say. When you have good website design and quality content, people are more likely to trust you and keep coming back. Bottom line? Quality content always matters.
The Reading Pattern
Most people read left to right on a page, right? The same is true of how you read things on the web. Website design experts keep this in mind when they consider how to set your website up for optimal performance and conversions. This is “The Reading Pattern”. You want to put people at ease, give them what they need and send them on their way to tell all of their friends what a great experience your website and customer service turned out to be, right? Right. That’s why it’s important to design your website with the way people read in mind. Make it a natural reaction to find the part of the page that gives them information about how to purchase your product or service and why. A naturally flowing and informative website that is also user-friendly will have a much better chance at bringing a crowd than a spammy website, don’t you think?