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Why Manufacturers NEED Inbound Marketing

Is your manufacturing company still using traditional marketing ways? Are cold calls not generating sales leads? If so, then read on and learn how inbound marketing can help manufacturers.

Traditional marketing methods are no longer the most effective and cost efficient way of marketing. Inbound marketing has proven time and time again that it drives results.

Studies have shown that over 90% of B2B purchasers start their research on Google; therefore, manufacturing companies must have an online presence to attract prospective customers.

It is important that you build a digital presence by engaging with prospective clients through content creation, blog writing, social media, and SEO. By creating and implementing a strategy with goals and how you plan to reach them, your manufacturing company can be successful with lead generation through inbound marketing. Remember, though, it will take time and effort to start and run an inbound marketing plan.

Here are reasons why inbound marketing can work for manufacturers:

  1. Your prospective customers put a lot of time into the research stage of the Buyer's Journey before making costly purchases. Therefore, the more visible you are during the research stage with content creation, the better.
  2. Current and prospective customers are active on social media platforms. So your presence on such networks is very important as to be available if a user wants to reach out.
  3. You are able to create limitless content, such as blogs, eBooks, and infographics, about your company's products and services to better educate potential leads.
  4. Allows you to monitor what is being said about your company to better choose keywords that will bring traffic to your website 


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Keep this information in mind and you will be effectively using inbound to generate leads and increase sales.

Was this article helpful? Spread the love! You never know who else could benefit from this same information and how appreciative they may be to you for providing it. 

Olivia Chatham

At SociallyIn Olivia works with the social media department as a social media manager. She also creates various content such as blogs, eBooks, and infographics. Outside of SociallyIn, you can find her listening to music, online shopping, or watching cooking shows.

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