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Posted by Maddie Comer on August 14, 2015

How Blogging Can Help Your Business

Blogging has become a huge asset to brands. Let us tell you how blogging can help your business.

Topics: Inbound Marketing


According to WordPress, users produce about 53.6 million new posts each month. And there are over 409 million people viewing the billions of blog pages. With blogs having such a large reach, why shouldn't businesses be taking advantage of them? Here is how blogging can help your business:


1. Blogs fuel SEO. Search engines like valuable content and will reward you for it. This will drive traffic to your site.

2. It is a great way to connect with customers and share relevant information.

3. Most businesses that blog acquire more customers.

4. Blogging gives your company a voice. You can talk about your services, news, trends, etc. Let your personality shine through.

5. It creates free PR.

6. Blogs are cost-effective marketing instruments. Every post is a long-term asset that builds brand awareness and promotes your brand.

7. Writing a blog shares your expertise. You are able to position yourself as a thought leader.


Have questions about blogging? We're here to help! Check out the following eBook, The Importance of Blogging.

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Maddie Comer

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