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5 Tools for Your Small Business


There are hundreds of thousands of tools available to help your small business. Where do you even begin? This blog will tell you about five tools that will help your small business be successful.

These different tools will help you with various things such as keywords, graphics, and communication.

1. SpyFu

Spyfu allows you to see the keywords your competitor uses on Adwords and every ad variation they have had in the last 6 years. You will be able to gauge your online strengths and weaknesses to help choose your plan of action. They offer a basic option for $79 a month and it includes unlimited keyword and domain searches, unlimited data exports, and SEO tracking to name a few.

2. CO Everywhere

This is a research and development lab focused on building technology products and services that put people first. One of their products is Ground Signal which is a location based audience platform that gives brands the power to understand and reach real-world audiences, in any specific location. How it works: Choose your location. Social media is captured and then the content is enhanced so you know more about your audience. Trends are detected. You are then able to engage with customers on-location, re-publish content and find influencers. You will receive alerts and be able to view trending topics immediately. It is free for one location.

3. Canva

With Canva, you can create designs for web or print with a custom layout or a blank page. You are able to search for graphics, photos and fonts as well as upload your own. There is a photo editor available and you are able to collaborate with others. It is a free tool, but there are premium items available for $1 each.

4. Hootsuite

Hootsuite is a social media management tool. You can schedule messages, engage with your audience and measure ROI. It is compatible with over 35 social networks.Their analytics gives you a view of how well your social media efforts are being received. There is a free option in which you can manage up to 3 social profiles. The pro option has a free 30-day trial available and then costs $9.99 a month. This is a good option for consultants and social media professionals. Small business and enterprise packages are also available.

5. Slack

Slack is a team communication platform. There are messages, files and comments, inline images and video and integration with the services your team already uses. It's similar to a Facebook group. Everything is in sync as you move between your desktop and mobile device. There are search and archiving options. The free version has no limits on users and their time spent on Slack. The standard and plus versions cost $6.67 and $12.50 per user respectively and offer more unlimited options than the free version.


These are just a few of the many tools available for small businesses. They are sure to make your job easier and improve your business. Go ahead and check out the tools and start putting them to use!

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