With over a billion active users a month, and around half of those using the app daily, it’s no surprise that Instagram marketing is a big topic of conversation. No longer is it something that might be a good idea to add to your marketing repertoire. Instead, it’s pretty much mandatory if you plan on growing your business.
And that’s why today we’re going to show you how you can take advantage of this huge audience and thus huge opportunity with a few top Instagram marketing tools and make your job a little easier. Ready to get started? Let’s roll.
Tailwind
From social listening to analyzing to scheduling, Tailwind is a wonderful tool for Instagram marketing. Not to mention that Tailwind is an official partner of Instagram, which makes it that much more fun and safe to use without worry.
Also: Tailwind works great for team collaboration and people who have to manage multiple accounts, so if that’s you, be sure to give Tailwind a whirl. It’s totally worth it.
Boost
If you’re like us, you’re probably sick and tired of the overused “Link in Bio!” call to action that none of us can seem to avoid because of the way Instagram works. Purchases and websites are hard to get to and customers are less likely to click through because of the extra steps.
However, Boost found a way to remedy this through SMS messages. No downloads. No annoying ads. Just a push to approve a purchase through SMS by texting hashtags. Brilliant, right?
If you’re not using Boost, we suggest you jump on the opportunity ASAP.
Over
This tool is heaven for an Instagram marketing professional. Why? Because it features everything you need to succeed as far as editing, enhancing and adding to your images, as well as puts an entire library of stock photo content at your fingertips that you can use to enhance your social media campaigns.
Over can be especially helpful with stories because it was invented for that purpose.
With Over, anyone, (and I mean anyone) can easily create fun, engaging content that will arrest your followers’ attention and have them swiping up in no time.
Featured
If you’re looking to stop some thumbs in action, this Instagram story creation tool is the stuff. With over sixty templates and the ability to customize your layouts, this tool is an Instagram marketer’s dream.
Best part? You can jump in on the fun RIGHT NOW with no need to create an account of your own. Just download the app and start stepping up your Instagram Marketing game!
Gleam
Growing your following through contests has never been easier, that I can assure you. Gleam is giving its users the ability to promote engagement and conversions through contests that blend seamlessly into your Instagram account with very little effort.
For a fee of $10 a month, I’d say its totally worth it if you’re ready to ramp up your Instagram marketing efforts and drive more engagement.
Epic Instagram Content Tools
There are too many to name them all here, but we’ve chosen a few of our favorites to highlight that you can use to make your Instagram marketing campaigns a little more powerful and a lot more epic.
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Giphy Cam
With lots of creative and inspiring edits, plus a way to make custom gifs, there’s no end to the fun you can have with this tool when it comes to creating fun and engaging content for your audience.
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Horizon
Now you can turn those annoying vertical videos to a much more usable horizontal format.
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Lapse It
Make some engaging time-lapse edits with one of our absolute favorite tools.
Giving your Instagram content a little creative push is going to be within reach thanks to tools like these, so that means you’ll have more time to focus on your brand as a whole and engaging with your audience. You can check out thirteen more useful Instagram marketing tools Here.
“But How Can These Tools Help Me in the Long Run?”
Picture this: if it typically takes you fifteen or twenty minutes to create a post or story for your page each day, how much time could you save scheduling everything at once? Insert Buffer.
Or what about if you were to know about what your audience was talking about and so you knew what they wanted to hear, see and understand a little better? Insert Tailwind.
Think about all the missed opportunities and sales you could have gotten if buying your product or service was as easy as swiping up. Insert Boost.
And if you think it’s not possible to craft relevant texts and images, Over has your back.
In short, if your company is here for the long run, we want to help you get there.
And that’s why we made this list in the first place.
You are Your Own Secret Weapon
Sometimes the best “tool” you can use when it comes to your Instagram marketing is just embracing what makes you and your brand unique. All the tools in the world won’t make your Instagram marketing campaign a success if you’re not 150% in the game and working to give your audience a taste of what makes your company unique.
When you’re able to properly embrace your own creativity and let it spill out into your Instagram feed, you’ll have an easier time standing out from the crowd, which means bigger and better success when it comes to your followers.
Never underestimate your own power when it comes to your Instagram marketing. You are your own secret weapon: Now use it wisely!
What Are Some Instagram Marketing Tools That You Would Recommend?
Are their apps or tools you’ve used in the past that have helped your Instagram marketing game? We’d LOVE to know what you used, how you used it and why it was effective for you. Let us know in the comments!
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