Whether you have 500 connections or zero, increasing your reach on LinkedIn is one of the more complicated tasks. Why? Because the algorithm favors those who already have the spotlight and the rest of the members kind of fade into the background unless they know how to work the system.
And that's where we come in. We want to help YOU learn the ropes and ultimately answer your question: "How do I increase my LinkedIn reach?"
Who's ready to jump in? Let's go!
"What IS LinkedIn? (And How Do I Use it Most Effectively?)
LinkedIn is the platform of business professionals and is definitely more "professional" as far as the layout and the way people interact and share.
LinkedIn, unlike other platforms, offers us a unique way to connect directly with CEOs, marketing professionals, salesman, colleagues, future connections, friends and employees and various other industry professionals across the globe.
Succeeding when it comes to growing your following and expanding your reach on LinkedIn can be somewhat tricky, because, as we mentioned before, the algorithm tends to hand the cake to the people already making a pretty significant impact.
So how do you make your impact in the world of business? Keep reading....
Start Dominating the Content Field
Getting greater exposure on LinkedIn begins with the type, quality and delivery of your content.
Start Blogging: Whether on the platform or on your own site, blogging and posting it to LinkedIn with relevant hashtags can be an incredibly powerful tool in your marketing toolbox. Just remember: write what you know, where you know and how you know. You want to stay industry-specific because you're trying to attract a specific crowd: Your target audience.
Share Strategically: This means that you need to be utilizing every possible avenue for gaining traffic and sharing insight. Linking to your resources in your email signature, sending articles to friends, sharing in groups...these are all incredible ways that you can utilize your current connections and make the most of your current reach to gain more traction and go further with minimal effort!
Add Connections, Build On Them: How often do you add connections from the "you might know" section? Never? Maybe once in a blue moon? Only when you recognize someone? It's time to make the most of your suggested connections and start really building your network.
But don't stop at connecting! Reach out, introduce yourself, interact and join groups where you can add value and build lasting friendships.
Make Interacting a Daily Task
When it comes to expanding your LinkedIn reach, interacting daily is a MUST. Whether you're sharing your insight in a group or commenting on mutual connections posts with valuable information, interacting needs to become a part of your daily grind.
Of course, growing your following, building more connections and expanding your LinkedIn reach is going to take time, effort and a dedication to the long game. Without this, you're just going to be chasing pipe dreams.
Do you have any insight into building a bigger and stronger network on LinkedIn? We want to hear your insight!