Sociallyin Insider

Posted by Olivia Chatham on July 13, 2015

How Inbound Marketing Can Change Your Business for the Better

Ways inbound marketing can improve your marketing strategy and why your business should implement it

Topics: Inbound Marketing

Questioning whether or not to change your business' way of marketing? If so, then continue to read to discover why you should implement inbound marketing and how it can improve your business. 
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The reason for updating a marketing system is the same reason we upgrade our technology- once there's a proven way to do a task better, we move forward. In this case, inbound marketing is more efficient and more cost effective than traditional marketing.

Finding Ideal Customers

Without the right keywords in your social media profiles and website, your online presence will not exist. Identifying and using keywords that will appeal to prospective customers is what will attract them to your site and keep them coming back. 

Nurturing Leads

It is important to utilize marketing automation to nurture leads, which is typically done via a series of emails to stay top-of-mind with prospects. Just be sure to follow-up with leads when they are interested in your company. According to a recent study done for Harvard Business Review, 71% of qualified leads are never followed up with.

Content Strategy

An effective content strategy helps drive targeted prospects to your website and convert them into quality leads. Your content strategy should set clear goals, elevate your brand, build trust and loyalty, and generate qualified leads.

CRM Software

Customer Relationship Management (CRM) software helps you manage customer data and interaction keeps you organized, and makes your marketing more efficient. CRM software also helps you close the loop on marketing activities- you no longer have to guess which marketing tactics are working. You can know for certain where your website/visitors are coming from and what they are reading.


Check out these additional resources that'll help you get the most from your efforts:

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Keep this information in mind and you will be springing into inbound in no time.

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Olivia Chatham

At SociallyIn Olivia works with the social media department as a social media manager. She also creates various content such as blogs, eBooks, and infographics. Outside of SociallyIn, you can find her listening to music, online shopping, or watching cooking shows.

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