Looking to cultivate happy customers with inbound marketing? If so, then continue to read on and learn why it is important in your marketing strategy.
Remember, the inbound methodology goes in this order: attract, convert, close, and delight. Delight, although the last step, is essential in being successful in inbound marketing.
Customers Feel Left Out
The majority of businesses spend most of their money and time on acquiring customers and building products. However, what happens after a customer is obtained? This should never be the end of a company's goal but rather just the beginning.
It is 6-7x more costly to attract a new customer than it is to retain an existing customer. Therefore, focus on the customers you have currently because they can become big investments for your company in the long run.
There is a huge opportunity with delighting customers. It gives you a competitive advantage because your current customers will turn into promoters who will attract more visitors to your business.
Trust is what will create lasting, meaningful relationships with people. It is also critical to creating a well-rounded inbound experience- an experience that's built by people, for people.
Check out these additional resources that'll help you get the most from your efforts:
At SociallyIn Olivia works with the social media department as a social media manager. She also creates various content such as blogs, eBooks, and infographics. Outside of SociallyIn, you can find her listening to music, online shopping, or watching cooking shows.