Interested in using social media to attract audiences? If so, then continue to read on and discover how Facebook, can help your company.
1. Identify your Audience
Knowing your target audience(s) is the key to social media success. Determine who your current customers are and who you wish to reach in the future. Also, customize content to fit each target segment.
2. Engage and Build Relationships
It is no longer enough to just receive post "likes". Be sure to actively engage with users and initiate conversations. Ask users to like a post, retweet, comment, subscribe, and/or share a video. Take the opportunity to offer promotions, such as host a giveaway after a certain number of followers is reached.
3. Develop a Strategy
Develop a social media strategy that includes plans of when you will post and what type of content you will post on each social media platform you use. This will ensure that you have clear goals for the future and are on track to reach them.
4. Measure the Effectiveness
Social media platforms measure your reach (followers), traffic (visitors), leads from referral sites, customers, and conversion rates. Utilize these metrics in order to identify what is and isn't working. For example, you can use the data to determine that posting on Wednesday afternoons is more beneficial than Monday evenings.
Check out these additional resources that'll help you get the most from your efforts:
- Why Facebook Isn't Dead and 3 Ways to Keep Attracting Audiences
- 5 Questions to Ask Before Posting to Facebook
- Misconceptions About Social Media
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