Have you ever wondered how Twitter can help you? Well, you’re not alone.
Each of the following are beneficial tactics that follow the proper use of Twitter. Individually they create a great impact for your business, in different ways.
- Thought Leader
By establishing a Twitter profile full of informational tweets, you are establishing yourself (or brand) as a thought leader within your particular community. This takes a lot of work and effort on your part. It is vital to do your research and better understand who you’re tweeting to, and who will want to follow you.
There are many steps that go into your thought leader journey. First of all, this will be a very tedious, and time-consuming voyage. You need to research and determine which topic you want to become a thought leader in, from there, it is important to take the appropriate amount of time to input yourself into that particular community. This is not something that will happen overnight.
- Clear & Concise
When tweeting, you need to be clear and concise in regards to your brand. You don’t want to steer your followers in the wrong direction. By allowing your brand to have a constant message, it will be easier for you to become a more reliable brand.
Although Twitter can sometimes distract a company from keeping a clear brand, it’s important to avoid the distraction. Stay true to your brand and do not allow your brand to get jumbled with the social media world.
Twitter is an excellent tool for meet and greets. It allows you to gain exposure and come in contact with people you would not have otherwise. It’s really important to take advantage of this opportunity and allow your business to grow its network.
Once you’ve established Twitter relationships with these people, you are able to take these relationships offline. This helps grow your personal brand network and allows you to create long-lasting relations.
Okay, so now you know 3 beneficial tactics of using Twitter. Now it’s time to get down to the nitty-gritty. The following are 3 tactics that could potentially harm your brand when used on twitter.
Okay, let’s be real here. We all love to go through Twitter and ‘favorite’ things. It’s habit, just like ‘liking’ things on Facebook. However, when you favorite something on Twitter, all of your followers (and even those who don’t follow you) are able to go and see what you favorite. This also runs hand in hand with your personality, which is what we will discuss later on.
If you are favoring tweets that would not properly represent your brand, or the persona you want to put off, then it can cause problems. You don’t want to favorite something derogative that can be taken offensively. This could harm your attempt to become a reliable thought-leader.
No one likes being bombarded in their email inbox. Direct Messages are no different. No one wants to receive advertising messages or sales messages compiled throughout their inbox.
Direct messages can be very tricky, and should only be used under one circumstance. You should have a connection with the person prior to direct messaging them. You need to be sure that you have built a relationship with the person prior to trying to contact them one-on-one.
Lastly, is your personality. This can play a large part in how you are perceived on social media. Just like I mentioned in the ‘Favorite’ section. You need to be careful when you post things, and the tone that they can be taken as. You never want to come off in a rude, or even in some instances, ignorant way.
Prior to posting, be sure to read, and re-read your tweet. It also helps to even have someone read them for you, just to get a different perspective. After all, you never want to offend a customer/fan/friend.
Overall, it should be evident that there are many pros and cons to establishing a brand on Twitter. However, it is important to be aware of what you are posting while at the same time creating a persona you want to be admired.
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Until next time –
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