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5 Social Media Marketing Trends That Are On The Rise In 2015

Social media is changing rapidly in the world. For marketers, this is a major problem to keep up with on a day to day basis. These 5 social media marketing trends will help business become more successful and aware this year.

1.Content Marketing

Target Market

Content marketing is a strategic pathway that primarily focuses on a set audience to construct or elevate customer behavior. Content marketing uses social media as the stamina to digital marketing. By using a distribution system, you're certain that the information you're providing is going out to a targeted audience. Content marketing is an important way of communicating with prospective customers by delivering content that makes the consumer more knowledgeable.

2. Using Phones for Social Media and Payments

New mobile phones are providing larger screens for customers. A recent study by  shows that an average person spends 90 minutes a day on their phone. This amounts to 23 days per year and 3.9 years in an average person's lifetime. So, you can conclude that focusing on mobile social media this year will be very important for digital marketing companies.

mobile payments

Major companies like PayPal and Apple are about to change the game by having mobile payment features in social media apps such as Facebook and Twitter. The only thing need is a credit or debit card. The app will include an auto-fill feature that will gather all your information from your card and store it into an account. Now, you'll be able to pay or send money through the app internationally.  Payment Features in social media will be rising gradually this year.

3. Advanced Analytics Programs On The Rise

increase social media

Advanced analytics will be on the rise for digital marketing promoters. This tool will help marketers discover trends to predict prospective outcomes, become more knowledgeable, decrease liability, and provide higher quality to targeted audiences.

4. B2B Usage

Looks like LinkedIn might take over Facebook in the B2B market this year. You're probably wondering which one is better for your social media advertising? It all depends on who your target audience is, what marketing goals you have, and knowing the audience's demographics (location, skills, industries). Now is the time to start using these social media sites more.

facebook vs linkedin


5. Lookout For New Rise Of New Social Media Networks

While social media sites such as Facebook and Twitter will still be booming, other social media sites are on the rise. Users are now becoming more interested in social media sites and apps that are within their community that benefit them. Such as Yik Yak and Tinder. Users can now find something to do quickly and find a plus one to go with them. Marketers should now start spending some time focusing on the new upcoming social media networks to increase engagement with prospective customers.

Social media stats

Check out some of our other resources:


Science of Success on Twitter


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Keith Kakadia

I am a native of New Orleans, LA with a passion for social media marketing, entrepreneurship, and making new connections. I enjoy the opportunity to work with amazing individuals and brands everyday.

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