TikTok. It exploded out of nowhere and seemingly overnight became one of the most downloaded apps in the world.
But what IS TikTok? Where did it come from? What makes it so popular?
In short, TikTok is a platform where users can upload original short video content. While there is a majority of people who think that it is just a lip syncing app, there is so much more potential than that.
Check out our Ultimate Guide to TikTok Marketing HERE.
TikTok's focus audience is 13-24 year-olds, but as the popularity of the app increases, so does the range of the audience.
Businesses all over the world are quickly beginning to realize what marketers like us have been seeing for awhile. TikTok is becoming a bigger deal than anyone anticipated at the dawn of its debut in the app store and on Google Play in the US.
So how can you make the most of your TikTok? Whether you're a business who wants to be present on the platform or an influencer needing to grow your following, we're glad you're here. Ready to get started? Let's jump right in.
P.S Find out how you can measure the ROi of Influencer Marketing HERE.
How The "Big Brands" Are Using TikTok
When it comes to marketing on platforms like TikTok, especially when you're not really sure what you're doing, it can get complicated.
However, you can take hints from some of the biggest brands already killing it on TikTok and that will give you an idea of the things you can do to start your journey to TikTok fame.
The initial three things that stick out in my mind when it comes to what brands like yours can do on TikTok would be:
1) You can work with influencers to promote your channel and your product.
2) You can pay to advertise on TikTok. (There's a guide all about advertising on TikTok HERE.)
3) OR you can upload your own original and creative content. Which is where we will be spending the majority of our time today.
What Types of Things Can I Share for Maximum Engagement?
Everyone on TikTok is on TikTok for two reasons. One, they're trying to create awesome content and two, they're looking to be entertained in one way or another.
This means that attracting engagement can actually be pretty simple as long as you can turn out entertaining content.
Entertainment can mean a variety of different things, too. For instance: whether you're turning out relatable comedic shorts or insightful videos about your industry, both can entertain the audience, it just happens in different ways.
Competitor Analysis on TikTok
Here's a tip: Go explore your competitors profiles, (if they're on TikTok. If they're not...well. You got the Monopoly!) and check out what they're posting. What is getting the most engagement for them as far as types of content? Is the content relevant? Does it draw people in and make them want to products? Is it entertaining but also insightful?
Anyone can have a large number of followers. This is called a vanity metric for a reason. Followers can be purchased. But are they getting good engagement? Are they creating sales, or even leading to a sales position? Are they delighting their audience?
These are all questions you need to be asking yourself if you want to run a successful organic campaign on TikTok.
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Top Five Things You Can Post and Do to Grow Your Followers
So everything we've gone over may seem at least a little useless in terms of actionable steps you can take to organically grow your following, but trust me. If you want to grow your following and really have a reach as far as organic engagement, this is where it at all begins.
However, now its time for some fun.
This doesn't translate into a post every single day, (though that has benefits, of course. But only if the content is good). Instead, it translates into when you can post, be consistent about how and when it happens. For instance: set aside time in the morning when you can make a quick post before the day becomes too crazy. Or maybe right after lunch or before dinner works better for your schedule.
Whatever works well for you that you KNOW you can keep up with consistently is your best bet.
Ask Questions and Let People Make Choices
This one is huge. By engaging with your audience, its significantly more likely that they'll engage with you in return. Things like questions, choices, trivia and other sorts of engaging videos will make people want to respond and will lead to more and more organic engagement.
Just make sure you keep things simple and relevant! Do a giveaway and let people share or like your video for more points or entry's to win. Things like this will have you noticing a pretty significant difference in no time at all.
Share Industry News.
If it's relevant to your industry, keep your followers informed! Maybe make a spin on the information and create shareable content that makes it easy for the information to spread. Whether there has been an industry changing event or there's some critically important information that has emerged, it makes your followers feel more in tune with what's happening and leads to more trust between you and your followers. So share away, but always in your own creative way.
Much like sharing industry-related news, providing some sort of value to your audience is vital to creating more engagement between you and your followers. This can be tips and tricks, relatable comedic content or even just things your followers can use and share to fix problem areas in their own lives.
Take Advantage of Content Made By Your Followers.
AND USE IT! Maybe offer to share the content that is the most relatable or the most useful and you can help someone else grow their following why boosting your own engagement. (This can also be useful for giveaways!)
Growing your following organically takes patience. It's not an overnight fix. And definitely not as easy as flipping a switch or pressing a button. Instead, it takes consistency and patience. You need to be providing your followers with things they want, need and haven't yet perceived needing.
If you can do this, growing your following and boosting the engagement on your business profile is going to be much easier and much more valuable.
Growing Your Following on TikTok: Frequently Asked Questions
1. What Times Should I Post to Grow my Following on TikTok?
There are two answers to this question. Globally speaking, the best times to post to TikTok seem to fall predictably at specific times on different days of the week. For example, on Fridays, videos posted around 5am eastern seem to do better with global engagement.
However, for businesses, who are usually aiming for more specific target markets, this information might be less than helpful. Business account users can base their posting times on their in-app analytics to make sure that their followers are seeing their videos.
2. How Can I Get Creative and Grow My Following on TikTok?
TikTok is designed to reward creativity and originality and coming up with fresh ideas may seem overwhelming, but there are some tried and true places you can start. Use trending sounds or content ideas in ways that relate to your business is a great way to make your audience laugh and hit the follow button.
You can also take a simpler route and try a “day-in-the-life” video where you share what a typical day looks like at your company or a basic introduction video. If you sell products, do a product highlight, and if you offer a service, try a before and after. Finally, it’s okay to take inspiration from other TikTok users, so spend some time on the FYP for more inspo!
3. How Can I Use TikTok for My Business?
TikTok offers special features for businesses who use TikTok. These features include creating advertisements and advanced analytics, among other benefits. To access them, go to your account settings and switch from the default creator account to a business account. As your business grows, you may also find it worthwhile to pursue influencer marketing with TikTok users who fit within your TikTok niche or maybe already follow you! The possibilities are pretty much endless with TikTok!
Looking for a little more insight into marketing on TikTok? Check out THIS in-depth guide to marketing on TikTok, or our ultimate guide to advertising on TikTok.
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