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The 3 Stages of the Buyer’s Journey

One of the biggest tasks of a business (from a start-up to a large corporation) is gaining new customers. No matter the size of your company, your main goals should be attracting, converting, and delighting new customers in hopes that they will lead other people to you. In order to do this effectively you have to (you guessed it!) recognize the Buyer’s Journey.

Q: What is the Buyer’s Journey?

A: The Buyer’s Journey is the active research process a buyer goes through leading up to a purchase.


The journey split into three stages: the Awareness Stage, the Consideration Stage, and the Decision Stage. 

  1. The Awareness Stage: The potential buyer realizes that he/she has a problem that needs to be solved but doesn’t know exactly what the problem is or how to solve it. The buyer then begins to research the symptoms to find a solution
  1. The Consideration Stage: Now that the potential buyer has researched the problem and knows what it is he/she, the buyer begins to research all possible methods and solutions to this problem.
  1. The Decision Stage:  Once the potential buyer has compiled a list all available solutions and products, the buyer makes a final decision by choosing what he/she thinks is the best decision.

The Buyer’s Journey is a crucial part of Inbound Marketing. If you want to learn more about inbound marketing you can click here. In my next post, I will explain some different ways of attracting and converting a potential customer by recognizing their stage in the buyer’s journey. I'll leave you with a few links that will help you further understand the Buyer's Journey  

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