Tiktok is continuing it's upward climb as marketers across the globe are scrambling to find out how they can best use the app in terms of marketing and advertising their brands with maximum benefit.
Are you wondering whether TikTok is worth the effort? Maybe you know it is, but you're debating on whether you should make a business account or personal account. Maybe you have the answers to all of these questions, but you want to know what the TikTok Marketing best practices are no matter what industry you're a part of. And if this is the case, you are right where you need to be for answers.
Who's ready to get started? Let's hop in!
When it comes to platforms that have taken off as quickly and as wildly as TikTok, you don't want to wait around. Yes, there is some risk involved of course, but keep in mind that most social media platforms that have taken off and people have written off as "fads" have only grown and become integral parts of most (smart) companies marketing strategies.
I can't lie and say that at this point you're "getting in at the ground floor" before a spike in growth but you definitely still have a chance to get in on the fun before most conpanies have taken the leap. And this means you'll have a much easier time getting under the spotlight and illuminating your brand as a leader in your industry.
Embrace Your Own Creativity
TikTok has given businesses like yours the perfect opportunity to embrace creativity with minimal effort and peak results.
The most important thing to keep in mind when it comes to TikTok is not to take yourself too seriously. TikTok is all about being silly, being relatable, being crazy and following recent trends.
If you try too hard and come across as anything less than authentic, your videos aren't going to explode the way they would otherwise. If TikTok is anything, it's an opportunity for brands and inviduals to let loose, have fun and experience the authentic side of the internet. Without that, you won't get anywhere.
Just Say "NO" to Re-purposed Content
If you've been wondering whether or not you could get away with posting old content on TikTok, the answer is absolutely not.
TikTok requires, like we mentioned before, a kind of "above and beyond the limits" approach. Settling for less is not an option, so re-purposing is a no go.
Give Your Videos a Success Check-Up
If you haven't unlocked the wild success you were hoping for, there's probably a reason. And we want to help you get there. So before you post a video, double check that you're marking off each of these categories:
- TikTok allows you to create one minute videos, but the most successful short videos are around 15 seconds, so try to hang close to that mark.
- For increased visibility, add relevant and fun hashtags.
- Music is always an awesome element.
- Don't dance around the subject. (Unless of course, you're dancing.😉)
- If you want a well-performing video, be as natural and laid-back as you can while still being a little out of the box when it comes to creativity.
By double-checking that you're making the most of the limited time available to you by following TikTok best practices, you'll be on your way to TikTok marketing success in no time.
Check out our guide for finding and utilizing micro influencers on TikTok, developing your own TikTok marketing strategy and measuring your success on TikTok for more information.
Do you have any questions or input on our TikTok marketing best practices? We want to hear all about it!